New logo and game identity

Client: FreelanceDate: Jan 2011

I was asked to help design a new facebook game and along side it the identity. The game was for students to win their university fees.

A new identity

The main idea behind this logo actually came from thinking how we could easily market the facebook game. We though of beer mats in the student union, iphone cases and record bags and mainly stickers to just stick on anything.

The fact the prize was money to help out students now they have to pay for their tuition fees made the inclusion of the pound sign inevitable, but with four E's in the name the decision was where to place it. I eventually put it in place of the last E after playing around with two pound signs with the word fees. I am pleased we only used one in the end as it becomes almost a visual punch to the logo.