4oD Watch Next

Helping a user discover more

A high percentage of users watch Channel 4 programmes in the full screen mode so they don't see the other episodes available or the recommendations Channel 4 think they may be interested in. The best and most non intrusive way for us to push this content to a user was to surface the small Watch Now label when a user rolled over the player controls (a normal indicator that they are about to leave) or as the programme comes to an end.

This draw when opened would primarily surface the next available episode in the brand you are watching. If there wasn't a next episode Channel 4 would recommend content of a similar kind to a user.

The user was also able to view All Episodes of that brand as well as their My4 personal details which includes past viewing history, playlists and favourite shows.