New corporate identity and website

Client: Freelance

Voice Register was a very ambitious project to bring together elected representatives and the UK voters by creating a website that targeted the right politician dependant upon the issue and location.

A new identity and brave idea

The logo for this website had to look official and not associated with any political party. A royal purple was chosen as blue, red, yellow and green were already being used political parties and Voice Register was not affiliated to any political party.

The simple use of the dotted line underneath the word register reflected the nature of the site being a petition website.

The supporting graphics

As well as designing the logo for Voice Register I had to design the icons to help a user find the type of petition category their issue fit into. These categories were also coloured coded to help orientation around the petition subject.