Brand Takeover

EA Sports Football World, Coca-Cola World Cup branding take over

I was asked to design what EA Sports Football World would look like if Coca-Cola took over the site for the 2012 World Cup in South Africa.

Having previously worked on Football World and with such a big brand as Coke to work with I was eager to get involved. The main idea was a competition would be run through branding on coke bottles and cans that led people to the website. On the site they would be show a video of a goal scored during the World Cup and a user would have to replicate this using Fifa.

Skinning the site using Coca-Cola's famous red colour gave an immediate striking effect and I was very pleased with the final visuals.