Senior digital UI/UX designer
I understand when to get creative and where to use common design patterns
Simplicity and clarity to help a user do what they want to do is very important to me
Not just how it looks - but as a visual designer I can make it look good too
"Unless you are very lucky in life you are always going to have to work hard for a living"
my Dad
Being a UI designer is so much more than just Photoshop, it's patterns, consistency, typography and art direction. The best thing about it however is when I do it right a user doesn't even notice as they are too busy doing what they came on your site to do
User Experience design can be a minefield of business goals versus user needs, abilities and limitations. I believe the trick is to keep it simple, use existing patterns and practises, and do a lot of user testing. If you want something ground breaking let's build on those patterns and create something to be proud of.